Romerco Ltd.Marketing communications
The bread and butter of PR is building exposure and profile across all forms of media. Our campaigns are bedded in sound and deliverable strategies that bring our clients - the organization or brand we represent - to their target audience, as well as opening a dialogue that leads that audience back to the client.
We are experienced in media relations for consumer, trade, business-to-business media across all formats from print to broadcast and online.
Brand leader and category innovator Araldite® dominated the epoxy segment of the French and UK adhesives markets, and so needed to find growth by leveraging the brands strength via diversification. Araldite® repackaged and re-formulated its epoxies and launched an expanded range of carded adhesives....
DuPont™ Teflon® Colour Launch
The brief was to differentiate and highlight the brands innovation, promote the licensees of DuPont™ Teflon® and educate the trade.The success of the campaign enabled us to keep the trade informed of the latest product and colour stories with a steady flow of releases and imagery tailored for featur...
Imperial Housewares Media Relations
Our brief was to maintain and build awareness in the trade of the companys news stories and distribution of Imperials family of brands - Spirella, Wesco, Soehnle, Ready Steady Cook and Leifheit.The resulting placements in features meant product and news stories appeared consistently and regularly in...
Sometimes a client needs to reinforce or build its position of authority in the market. An excellent way of building a clients reputation is to give profile to a spokesperson. Many companies employ personnel at manager or director level who are experts in their field and well-regarded in their indus...
Classic Housewares and Spur Shelving
The challenge given to us was to gain consumer exposure in a title with huge circulation and niche high end appeal.We chose to target mens magazine Maxim – the Hot Stuff page, usually reserved for high tech gadgets. We successfully packaged the story of normally utilitarian functional products like ...
Addis Commercial Case Studies
The communications challenge was to reassure existing accounts and attract new ones to the recently acquired division of Addis Housewares - Addis Commercial. Addis bought Jani-Jack, a commercial cleaning trolley manufacturer, re-engineered and re-designed the range as well as expanding it to new mar...
Adhesives leader Evo-Stik dominated the contact segment of the UK adhesives market and so needed to find growth by leveraging the brand's strength through diversification. Evo-Stik launched a full range of carded adhesives covering all categories of consumer adhesives, from superglues to wood adhesi...
This well-known and trusted brand invested in research and needed to communicate news and market insight gained for its advertising campaign to the trade.By leveraging the news story into editorial coverage across several key channels of distribution, Jeyes built exposure for the brand and communica...
Addis Housewares Options Launch
Addis, Britains oldest and largest housewares brand, undertook a review of its core kitchen plastics offering, including kitchen bins, kitchen bowls and draining racks. Design improvements were combined with contemporary colours to offer consumers a quality range with undeniable appeal.How do you c...
DuPont™ Teflon® Liner
DuPont™ Teflon® achieved excellent distribution for the baking liner, but the product was new and a campaign was needed to educate consumers and stimulate trial.Through tailored imagery and steady media relations, a broad base of exposure was established pulling through sales and establishing the pr...
DuPont™ Teflon® Olney Pancake Race
The media loves images of kids and celebrities – give them what they want and the results follow! Front Page News!
Emsa Brand Launch
Emsa, a major brand in Germany and other continental markets, launched in the UK, where established competitors held market share. This required a major PR initiative to the trade and consumer audiences. Emsa vacuumware and household accessories were launched into several key channels of distributio...
Evo-stik Consumer Campaign
Building profile for a brand or corporate image is a complex marketing challenge. Editorial coverage is the most effective to convey brand authority with editorial coverage. In addition, it is sometimes the case that marketing budgets are unable to support a major above the line campaign. Above all,...
Addis Housewares Seal Tight
Building profile for a brand or a newly designed range like Seal Tight foodsavers is a complex marketing challenge.Media relations is able to deliver a high volume of tailored and credible messages or engage in two-way dialogue via social media in a highly cost-effective way. In addition, editorial ...
The brand re-launched with a new formulation and packaging and needed to communicate the fragrance message to consumers as well as stimulate trial.A reader offer campaign as well as Tried & Tested reviews established a platform for a high level of consumer editorial coverage. This helped to build sa...
The client was aiming to make a splash at the start of the year by unveiling a raft of new products at one time. These included launches into sectors which were entirely new for the client and which were critical to the companys future development strategy in the UK. The aim was to position the comp...
Bloo & Parozone
Established toilet care brands Bloo and Parozone became the target of a strategic re-think ahead of a major investment in TV advertising made by the parent company Jeyes. The brand messages were differentiated and featured tailored marketing communications to support the re-positioning.Execution of ...
Evo-Stik Retailer Profile
The aim was to position the brand as relevant and successful in the independent sector, offering support to the trade. Romerco researched and wrote relevant and interesting retailer profiles which would provide genuine value for the targeted publication and also provide opportunities to promote the ...
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