Romerco Ltd.Marketing communications
Sometimes a client needs to reinforce or build its position of authority in the market. An excellent way of building a client’s reputation is to give profile to a spokesperson. Many companies employ personnel at manager or director level who are experts in their field and well-regarded in their industry. The challenge therefore becomes one of getting that person the profile in the trade that can benefit the company and the brand.When the designated representative of the company speaks authoritatively about a market and developments in it, this promotes the brand and its products. A director’s profile also increases the amount of space occupied by the brand and leads to greater share of voice for the client.
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