Romerco Ltd.

Marketing communications

Araldite® Relaunch

Brand leader and category innovator Araldite® dominated the epoxy segment of the French and UK adhesives markets, and so needed to find growth by leveraging the brand’s strength via diversification. Araldite® repackaged and re-formulated its epoxies and launched an expanded range of carded adhesives.

This campaign re-launched the brand by focusing not only on the range extension but also on environmental packaging and support for the trade in the form of a new consumer website. Creative photography as well as a series of "How to" webcasts ensured a constant flow of adhesive solutions, communicating the range benefits to all types of end-users. The launch into digital and social media with the new website and Facebook page is accelerating the process of building recognition to new and younger audiences.

(Client Testimonials)

Araldite® Relaunch
To find out more about our marketing communications health check or for a quotation
on your next project, please use our contact form or give us a call on 07834 472590.
Facebook Link Youtube Link
Office: 8 Cow Roast, Tring, Hertfordshire, HP23 5RF Tel +44 (0)7834 472590