Romerco Ltd.

Marketing communications

Bloo & Parozone

Established toilet care brands Bloo and Parozone became the target of a strategic re-think ahead of a major investment in TV advertising made by the parent company Jeyes. The brand messages were differentiated and featured tailored marketing communications to support the re-positioning.

Execution of a public relations campaign to highlight Bloo as the brand of colour and fragrance and Parozone as the hard working efficacious cleaner. Trade and consumer media relations and events supported the launch of the TV ads and supported the distribution of the newly positioned brands. The press coverage was outstanding and both brands quickly increased market share, revenues and profit to the client. This result was consolidated with long term gains even after the ads stopped.
Bloo & Parozone
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