Romerco Ltd.

Marketing communications

Classic Housewares and Spur Shelving

The challenge given to us was to gain consumer exposure in a title with huge circulation and niche high end appeal.

We chose to target men’s magazine Maxim – the Hot Stuff page, usually reserved for high tech gadgets. We successfully packaged the story of normally utilitarian functional products like kitchen utensils and shelving as the latest boys’ toys!

The results were that both ranges sold out within a week of this issue hitting the stands!

Classic Housewares and Spur Shelving
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