Romerco Ltd.Marketing communications
Brand leader and category innovator Araldite® dominated the epoxy segment of the French and UK adhesives markets, and so needed to find growth by leveraging the brand’s strength via diversification. Araldite® repackaged and re-formulated its epoxies and launched an expanded range of carded adhesives.This campaign re-launched the brand by focusing not only on the range extension but also on environmental packaging and support for the trade in the form of a new consumer website. Creative photography as well as a series of "How to" webcasts ensured a constant flow of adhesive solutions, communicating the range benefits to all types of end-users. The launch into digital and social media with the new website and Facebook page is accelerating the process of building recognition to new and younger audiences.
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