Romerco Ltd.

Marketing communications

Technical and Safety

The requirement of the Construction Fixings Association was to encourage the use of high quality construction fixings and anchors in safety-critical applications. This followed a number of building and structural collapses in which incorrect specification and installation of fixings was implicated - notably the 'Big Dig' tunnel collapse in Boston, USA, in which a motorist was killed.

The Association members therefore wished to promote the concept of a Code of Practice which would cover all aspects of fixings specification, installation and maintenance, in particular encouraging the specification of fixings with European Technical Approvals.

We developed a PR campaign on a small budget in which we targeted key technical publications in the construction sector.
Technical and Safety
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