Romerco Ltd.Marketing communications
fischer fixingsThe client was aiming to make a ’splash’ at the start of the year by unveiling a raft of new products at one time. These included launches into sectors which were entirely new for the client and which were critical to the company’s future development strategy in the UK. The aim was to position the company as proactive, dynamic and strong in its position as market leader. The launches were taking place during a period of economic downturn, making it important to convey to the market that the client had built its reputation on innovation - and that this would be continued even during a recession.
The client had been positioned over several years of previous communications campaigns as the market leader of the construction fixings sector, thus, Fastener & Fixing Magazine agreed to run a two-page editorial spread detailing the various new ranges and also the strategic goals of the company which lay behind the launch.
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