Romerco Ltd.Marketing communications
The London Zoo – Animal meets AddisAddis Housewares, Britain’s oldest and largest housewares supplier, wanted to build a new contemporary image and communicate it to the British public, who have a 98% spontaneous recall of the Addis Brand. Addis were seeking high circulation national and consumer coverage that was corporate in nature and not product-driven. With a limited budget they needed a creative mechanic which would deliver guaranteed interest from the nationals, key regional press as well as trade press.
Animals are media darlings! The London Zoo was also seeking enhanced profile and corporate sponsorship as well as product to use on a daily basis with many of the animals. We introduced the concept of a sponsored partnership between Addis and The London Zoo, and developed the creative photography and story angles. The launch of the London Zoo sponsorship, and the photocall delivered and exceeded all of the client’s coverage expectations in a highly timely and cost-effective manner. National, regional, and trade coverage was outstanding.
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