Romerco Ltd.

Marketing communications

Emsa Brand Launch

Emsa, a major brand in Germany and other continental markets, launched in the UK, where established competitors held market share. This required a major PR initiative to the trade and consumer audiences. Emsa vacuumware and household accessories were launched into several key channels of distribution, each with its own distinct market attribute.

The highly successful media campaign helped Emsa gain market share in its first two years well above expectations, and demonstrated the brandís commitment to investing in innovation and marketing support.

(Client Testimonials)

Emsa Brand Launch
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