Romerco Ltd.

Marketing communications

DuPont™ Teflon® Liner

DuPont™ Teflon® achieved excellent distribution for the baking liner, but the product was new and a campaign was needed to educate consumers and stimulate trial.

Through tailored imagery and steady media relations, a broad base of exposure was established pulling through sales and establishing the product which now dominates the liner market.

(Client Testimonials)

DuPont™ Teflon® Liner
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