Romerco Ltd.

Marketing communications

Evo-stik Adhesives

Adhesives leader Evo-Stik dominated the contact segment of the UK adhesives market and so needed to find growth by leveraging the brand's strength through diversification. Evo-Stik launched a full range of carded adhesives covering all categories of consumer adhesives, from superglues to wood adhesive, epoxies, stationery and specialist adhesives. In a crowded market with other well-known brands leading some of the newly contested categories, the challenge was to build consumer awareness that Evo-Stik was more than just a one segment brand and to communicate to the trade the advantages of category management and the merits of a one-stop supplier.The carded range campaign successfully launched a category management approach and established new distribution in all channels, as well as gaining significant market share against two key competitors.
Evo-stik Adhesives
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