Romerco Ltd.Marketing communications
Max Publishing – Excellence In Housewares
Max Publishing acquired the title Gourmet Retailing, a niche trade title in a competitive market dominated by several well-entrenched trade titles with loyal advertisers and readers. The directors of Max Publishing, enthusiastic entrepreneurs experienced in the giftware publishing sector, wanted to re-position and re-brand the trade title as ’Progressive Housewares’ and take over market leadership, attaining authority and prestige as industry leaders.Romerco engaged the management in a strategic planning workshop and was central in the creation of a new industry-wide awards event - Excellence in Housewares. This award process would recognise achievements by suppliers and retailers alike and would be promoted by the publication, engaging readers and industry opinion formers as nominees and judges. The influential client base of Romerco supported the event with the needed sponsorship and the format of judging and panels was established through the experience of the collective team.Progressive Housewares today is an industry leading print magazine and the Excellence in Housewares Annual Award Dinner has become the premiere industry event in the last decade, growing every year.
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