Romerco Ltd.Marketing communications
Addis Commercial Case Studies
The communications challenge was to reassure existing accounts and attract new ones to the recently acquired division of Addis Housewares - Addis Commercial. Addis bought Jani-Jack, a commercial cleaning trolley manufacturer, re-engineered and re-designed the range as well as expanding it to new markets.
We developed a communications strategy to convey the key messages sought by the re-organised division. This included originating a library of photography to highlight the improvements of the range. We then designed and executed a highly effective communications campaign starting with the news story and followed up by regular case study features placed in key trade and industrial publications. Sales increased by more than 25%.
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